How is Shein pronounced?

What does Shein stand for?

What does SHEIN mean? Shein It is very good.

Is it she in or shine?

NANJING, China, June 8, 2015 /PRNewswire/ — Sheinside, one of the world’s leading e-commerce companies, today officially announced the change in its brand name into SheIn accompanying with its new slogan “She In Shine Out.” In addition, there will be a large-scale promotional activity to celebrate SheIn’s Day.

How do you pronounce the store Romwe?