Do companies pay for J.D. Power awards?

J.D. Power conducts its extensive owner surveys, compiles the information and makes it available to automakers on a subscription basis. While subscribers can pay a fee to use rankings and awards from the studies in advertising and marketing, Sargent said that’s a small part of the business.

What type of company is J.D. Power?

marketing information services company
J.D. Power and Associates operates as a marketing information services company. The Company offers market research, forecasting, consulting, training, and consumer surveys of product and service quality, customer satisfaction, and buyer behavior. J.D. Power serves customers worldwide.

Is J.D. Power free?

Sources of Revenue

While J.D. Power’s benchmark survey results are free, the company charges licensing, or “co-branding” fees to top-ranked companies that choose to use their awards for marketing purposes.

Is J.D. Power a good company to work for?

J.D. Power Reviews FAQs

Is J.D. Power a good company to work for? J.D. Power has an overall rating of 3.4 out of 5, based on over 327 reviews left anonymously by employees. 64% of employees would recommend working at J.D. Power to a friend and 59% have a positive outlook for the business.

How does J.D. Power work?

J.D. Power is known for its benchmark studies, which it creates based on analysis of consumer surveys. J.D. Power then ranks the competitors and designates awards for the highest-performing companies. The firm’s ratings take into account a variety of customer-based factors, depending on the product or service.

What does J.D. Power own?

J.D. Power is an American data analytics and consumer intelligence company founded in 1968 by James David Power III.
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J.D. Power.
Formerly J.D. Power and Associates
Founder J.D. Power III
Headquarters Troy, Michigan , United States
Key people Dave Habiger, President and CEO
Owner Thoma Bravo