What is the first step in new product development quizlet?

A six-step formal process of generating, selecting, developing, and commercializing product ideas.

What are the steps for new product development?

Summing up the seven stages of New Product Development: idea generation, idea screening, concept development, and testing, market strategy/business analysis, product development, market testing, and market entry/commercialization.

What are the steps in the new product development process quizlet?

Terms in this set (8)
  • Idea Generation.
  • Idea Screening.
  • Concept Development and Testing.
  • Marketing Strategy Development.
  • Commercialization.
  • Test Marketing.
  • Product Development.
  • Business Analysis.