Are the Charmin bears red or blue?

When the bears are red, they’re indicating the Charmin is strong; when they are blue, it’s a sign of soft Charmin.

How many Charmin bear colors are there?

Our Brown Bears are standard & generally used, but we feature Red Bears to distinguish Charmin Ultra Strong, and Blue Bears to distinguish Charmin Ultra Soft.

Why do the Charmin bears keep changing colors?

The Charmin bear family changes color according to which quality of toilet paper they are advertising. In neutral advertisements, they are brown.

Why are bears in Charmin commercials?