LuLaRoe is one of the top clothing brands that sell apparels through independent consultants.  The company is known for its exquisite collection of women’s clothing. The consultants can function in different ways to promote the brand and thereby improve the overall sales volume. 

  1. Signing up as a LuLaRoe Retailer

To start a career as a LuLaRoe consultant, you need to sign up as an independent retailer.  You can do this online by visiting their official website.

  • On the top right corner, you can find an option “Join LuLaRoe”. Click on the option to visit the sign-up page.
  • The initial step in the process of being an independent LuLaRoe consultant is to sign up as a retailer. In order to encourage more people to join the LuLaRoe family, the company has made the procedures far simpler than before.
  1. Get a Sponsor Link

For registering as a consultant, you need to get a Sponsor link from one of the existing LuLaRoe retailers. However, the company has made things easier by setting up an online matchmaking program for its applicants.

  • You can place an online request from the website to match you with a sponsor. You have to fill an online form for getting the details about your sponsor via email.
  • After receiving the sponsor link you will able to receive the application form. Your request for being a consultant gets placed once you submit the application.
  1. Get Acquainted with the Selling Process

Once you receive approval for starting your own LuLaRoe consultancy, you need to familiarize yourself with the entire selling process. The company provides most of the essential guidelines for retailers through their official site.

  • Browse through LuLaRoe website to check out their best collection. As a new retailer, you need a high-quality inventory that can be easily sold.
  • Learn about the discount offers and shipping services made available to retailers. The company also provides certain information resources that can help inexperienced retailers in successfully launching their business.
  1. Refer to Online LuLaRoe Stores

LuLaRoe consultants sell their clothing primarily in 2 ways – online outlets and pop-up stores. Starting an online store is comparatively easier and less expensive. At this stage, you need to check all the facilities required for reaching out to your customers.

  • You can find a list of retailers by using the “Find a Retailer” option provided on LuLaRoe website. You can locate nearby consultants and check out their online outlets.
  • Retailer sites can help you in getting a detailed view of the entire online selling process.
  1. Place Your First Order

For a new consultant, the first order is very crucial in determining the progress of his retail business. After registering as a LuLaRoe consultant, you would receive a call regarding your initial order.

  • You need to determine the size of your order package. LuLaRoe provides 3 types of packages based on attributes like cost, style, and a number of pieces included in the order. The details along with the catalog will be sent across via email.
  • Before placing the order, you need to determine the cost of the order. The pricing starts from $2,500. This is the minimum amount you need to pay for procuring your first order (This is the cheapest package available). 
  1. Arrange the Funds

In order to launch a successful retail business, you need to make a decent amount of investment. Based on the type of order you are planning to place, you need to make arrangements for raising requisite funds.

  • On average, most retailers purchase an order worth $5000. If you are short of funds, you can plan for a fundraising program to arrange the money.
  • You can also look for banks and financial institutes that provide loans for small and medium start-up ventures.
  1. Sorting Your Inventory

While placing the order you get to select certain aspects of your inventory like the type of dresses you need. You may get an assortment of different sizes based on your order package. Once you make the payment your inventory will be shipped to you within 3 days.

  • After receiving the inventory, you need to arrange them based on their size and patterns. Depending on the nature of stock received you need to prepare a catalog for attracting new customers.
  • At this stage, you need to buy things like dress forms, racks, and other equipments needed for displaying the dresses in an appealing manner.
  1. Device a Selling Strategy

The real challenge for a consultant begins at this stage wherein he has to recover the expenses by selling the apparels at a good price. LuLaRoe determines the minimum price and as a consultant, you can fix a feasible selling price.

  • In order to help new consultants in selling their products effectively, LuLaRoe conducts certain training programs. Make sure that you attend these training sessions that can help you in devising a good selling strategy.
  • Take advantage of the marketing materials supplied by LuLaRoe in order to successfully advertise and market your inventory.
  1. Throw an Impressive Selling Party

A selling party is a great way to launch your new LuLaRoe retail business. By arranging a party you get an opportunity to advertise your business and formally invite your friends, relatives, and acquaintances to your pop-up store.

  • While hosting a party, you need to display your collection of apparels in an attractive manner. You can also provide discounts and reductions to gain new customers.
  • LuLaRoe provides guidelines for conducting pop-up parties. This can help you in making necessary arrangements like printing leaflets, catalogs, and flyers.
  1. Providing Timely Customer Support

Once you start selling, you need to ensure that your customers are satisfied with the products. You can follow up with your customers via social media and online forums. Any complaints or feedback received should be dealt with on a priority basis.

  • Customers should be informed about the return and exchange policy provided by LuLaRoe. This would encourage them to shop more confidently.
  • Depending on the feedback and demands placed by your customers you can make changes to your next order.


  • Attend conventions arranged by LuLaRoe. Learn the pros and cons of multi-level marketing from experienced retailers. This can help new consultants in evading the common issues faced by retailers in this field.

Join the online community of LuLaRoe consultants and customers and stay informed about the latest updates.

How much does it cost to become a LuLaRoe consultant?

The cost to purchase the LuLaRoe Start Up Kit is approximately $5,000 – $6,000. Your initial inventory will cost about $4,900 and you will need to have a budget of about $500 for miscellaneous startup costs (like hangers, extra closet space, business cards, a website, etc).

How much money do LuLaRoe consultants make?

The national average salary for a LuLaRoe Consultant is $82,581 in United States.

Why are LuLaRoe consultants quitting?

Previously, consultants could get a 90% refund if they left the company, with no refund for shipping. She sold LuLaRoe for eight months, but said she got out once the company offered the 100% buyback and paid off about $10,000 of debt. “The reason I quit was because I wasn’t making a profit,” she said.

Is LuLaRoe going out of business 2020?

As of January 2020, LuLaRoe is still an operational company. While the company could close as a result of the lawsuit, it seems DeAnne and Mark are looking to hold out as long as possible – to truly milk all the profit they can from this operation.

What’s wrong with LuLaRoe?

In January 2019, the Washington State Attorney General’s Office filed a lawsuit against LuLaRoe, as well as company CEO Mark Stidham and president DeAnne Stidham, alleging that the multilevel marketing company is an illegal “pyramid scheme,” making misleading income claims, and encouraging its consultants to focus more

Is LuLaRoe a scheme?

Feb. 1, 2021, at 9:14 p.m. SEATTLE (AP) — The California-based multi-level marketing business LuLaRoe is paying $4.75 million to settle allegations from the Washington state Attorney General’s Office that it operated as a pyramid scheme.