What is YouTube sponsorship?
In YouTube sponsorship, a YouTube channel owner and a brand owner make deal with each other so that they both get benefit out of it. As a result of sponsorship, the YouTuber is paid by the sponsors and sponsors get more exposure in the world. YouTube sponsorship required that both parties must set up a win-win condition so that they can get the most out of it. For instance, if a sponsor deals with a YouTube channel that does not target the audience that appeals to the sponsor, it will not result in worth. In this guide, you will learn how to get sponsored on YouTube.
Requirement before getting sponsored on YouTube
Maintain high-Quality content
This is the most important part to get starting with some good sponsors. Because, when you reach the brand’s urge to seek their sponsorship, the first thing they check will be the quality of the content you have provided yet. The more is the quality of the content definitely more audience will engage with your channel. Hence, more chances of getting sponsorship from the brands.
Link business email with YouTube channel
Using business email with your YouTube channel enables you to get notified with the notifications, messages, comments, etc. Business email is also more appealing in the scenarios where you need to share your email address with the brands so that they can reach you.
Don’t break YouTube Rules and Regulations
It is a better practice to read out YouTube policies and keep them in your mind while creating stuff for your channel. This is important because if you have already sponsored any brand, and due to violating YouTube policies, both your channel and sponsor will have negative effects. Avoid putting videos or photos that may result in channel banning.
How to get sponsored on YouTube
Use Famebit to get sponsorship for YouTube
Famebit is a platform for the brands to find video creators and advertisers, and create an advertisement for their brand. It is recommended particularly to the small channels who find it difficult to search for brands to support them.
Famebit is sponsored by Google due to which you can make a handsome amount of money using it.
Gapevine is also a platform similar to Famebit where you can get following from various sponsors.
Reach brands directly
There is a lot of competition at the YouTube platform, so you must tie your laces for reaching out to the brands manually.
- Use your business email linked with YouTube and send proposals to the brands, asking them to check stats on your YouTube channel. This technique is pretty old and revolves in every YouTuber’s mind.
- So, you must create unique and appealing content for your channel, to stand in the competition and get a good response from the brands. Show why you are different from others and why a brand chooses you.
- It is not difficult to locate and contact the brands. Try to find a list of almost 100 brands that are willing to advertise on YouTube. You will surely find any brand for which your channel lies in its range.
Take part in Exhibitions
Keep an eye on the trade and business Exhibitions and attend them. It helps to build social relationships and it also gives you a chance to meet other video experts. In these exhibitions, there is a huge opportunity for the YouTubers to get tips and tricks and to meet the large brand and business managers. If you are lucky enough, you can find a good sponsor right at the spot of the exhibition.
Learn More from the YouTube community
YouTube is a huge following place, and it has also a huge community where you can find the right tips and tricks for getting sponsored on YouTube.
If you have someone in your contact list that owns a YouTube channel for many years and has worked with the sponsors, it is a huge plus to learn tips and tricks that may help you to grow like a charm. The tips and tricks of an experienced YouTuber are not less than golden words. So, you must pay heed to all the steps described in this guide.
Types of YouTube sponsorship
In affiliate sponsorship, usually, your brand provides you a link or code and asks you to embed or give this code in your videos. Through that code, customers can get discounts on various products. So, if you have an audience who is interested to buy the products of your affiliated brand, they would like to get a discount on it. Now, the brand which is engaged with you does not pays you a fixed amount of money. The amount of reward you earn through affiliate sponsorship depends upon the number of sales of the product through the link you provide on your YouTube videos.
Here, the targeted audience matters a lot.
Product sponsorship means that you recommend or define the product of the sponsored brand in your videos, or anywhere between them. Mobile phone unboxing videos and how-to guides are some good examples where product sponsorship is beneficial.
Starting product sponsorship for the small channels is quite difficult as the product owners always want to introduce their product to a large audience quickly. Therefore, they cannot wait for your channel to grow.
Paid sponsorship is relatively more difficult as compared to the above two. In this type of sponsorship, you earn by advertising links of products and companies on your channel.
The products of the company or brand which you add to your channel are displayed at the starting and end of your videos.
Tip: Paid sponsorship is the hardest type of sponsorship among the other types, but it is capable of making you the most money as compared to the other types of sponsorships. So, while picking up a sponsorship type, calculate your facts and figures and then decide where you want to stand. The worth of all these types may vary depending upon the number of views per video, the number of channel followers, likes, comments and other stats like these.
How do I get my YouTube video sponsored?
How do small YouTubers get sponsored?
- Read YouTube Rules. As you are a small channel, you must be very cautious about the YouTube rules.
- Quality Content Is Important.
- Leave Your Business Email.
- Use YouTube Sponsorship Platform – Famebit.
- Reach Out Directly.
- Remember To Attend Exhibition.