How much does it cost to advertise on local radio?

How Much Does Radio Advertising Cost? Radio advertising is typically priced by the number of listeners multiplied by the cost per thousand (CPM). While station and market affect the cost, radio advertising often falls between $200 and $5,000 per week.

How much is a 60 second radio ad?

Small cities and towns cost as little as $5-$10 per 60-second spot. Mid-size cities and markets range from $50 to $100 per spot, and large markets go for $150 to $750 per 60-second spot.

Are radio ads worth it?

Radio advertising has several benefits for small business: It’s affordable. Radio advertising is less expensive than the cable television advertising but often has the same reach. Because repetition is important to radio advertising, the low cost enables you to run multiple ads, which gets better results.

How much does a 30 sec radio ad cost?

Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included, like music, voice actors, and editing.

How do I get free radio advertising?

Events. Hosting an event can help to inexpensively attract listeners to the radio station. Offer local businesses a chance to broadcast your radio show from their venue, which will in turn serve as free advertising for them, and the word-of-mouth advertising from the shows will benefit the station.

How long is a typical radio ad?

In North America, most commercials run either 30 or 60 seconds. In some countries the standard is 20 seconds; in some places it’s 15 and in others it’s 40. In some countries there is no standard; advertisers play a flat rate per second.

Are radio ads still effective?

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers.

How long are commercial radio breaks?

The average spot break is 3.5 minutes in length. On average, radio holds more than 93% of its lead-in audience during commercial breaks.

How long is a 30 second radio ad?

between 70-75 words
A 30-second radio spot can comfortably fit between 70-75 words. When crafting the message, include only the most relevant information. The key is to be concise, as the most memorable radio ads are short and creative.

How many words is a 30 second radio ad?

15 Second Spot – 30 to 40 words. 30 Second Spot – 70 to 80 words. 60 Second Spot – 120 to 150 words.

How long should a music ad be?

Depending on the length of your “Voice Over,” your ad should start with roughly 15-20 seconds of music and, if applicable, include the lead verse or chorus of the song.

What do you say on a radio commercial?

When writing a radio ad script, you should:
  • Highlight the consumer’s problem in an attention-grabbing way.
  • Show empathy.
  • Stress the pain the problem causes.
  • Mention how your product solves this problem.
  • Guarantee the customer’s satisfaction.
  • Include testimonials if possible.
  • Conclude with a call to action.

How long should a radio campaign last?

around four weeks
How long should my radio campaign be? The standard campaign length for most individual campaigns is around four weeks. However, what is right for your campaign will depend on the objectives.

How do you make a 30-second radio commercial?

7 EASY STEPS TO A WRITING A 30-SECOND RADIO AD
  1. Step 1: Identify the Call to Action. …
  2. Step 2: Determine Your Approach. …
  3. Step 3: Establish Empathy. …
  4. Step 4: Amplify the Pain. …
  5. Step 5: Offer the Solution. …
  6. Step 6: Write an Opening Line that Reflects Your Approach. …
  7. Step 7: Make Sure Your Story Flows Naturally and Easily.

How do you make a successful radio ad?

4 Tips for Effective Radio Ads
  1. Make your message RELEVANT and about THE LISTENER. …
  2. Make your message INTERESTING and HARD TO IGNORE. …
  3. Make your message SIMPLE and CLEAR. …
  4. Know your TARGET DEMOGRAPHIC.

What type of advertising is radio?

Radio advertising is a form of marketing strategy that uses the radio – both traditional stations and satellite and internet radio – to promote a product or service. It is a less expensive form of advertising in many cases, especially compared to television advertising.

Who will read a script for a radio advertisement?

Straight announcer
1. Straight announcer. The straight announcer is the single voice of the ad. They read the entire script.

How do I sell my radio ad?

When selling radio advertising, you must know who your audience is and how to package the ad to your customer.
  1. Understanding Time Slots. Different ads work at different times of day. …
  2. Understanding the Audience. Know your audience. …
  3. Sell Sponsorships. …
  4. Finding and Keeping Advertisers. …
  5. Ad Specifics.

How do you write a 15 second radio spot?

Be Simple. If done carefully, 15 seconds is enough time to convey one message — to announce something new, explain one benefit, or perhaps dispel a myth. Decide on your one message, then write one to three points supporting the message in simple words that everyone understands.

How do you start a radio show script?

How do I write a script ad?

How to write a script for an advertisement
  1. Research. You can’t write a script without researching what exactly your clients want and what they respond to. …
  2. Review the Mission of the Company. …
  3. Keep an eye on the competition. …
  4. Gather the troops. …
  5. Put your best foot forward. …
  6. Tell them what they need to know.