- Optimize Your Instagram Profile
In the current era of massive technological advancements and globalization, tons of people rely on the internet, computers, and phones to sell, buy, and receive crucial information. As such, people spend much time on their mobile phones looking for the best products and services to satisfy their needs.
Due to this, social platforms such as Instagram have become essential than was most realized before. Therefore if you want to attract more followers and customers of your brand, optimizing your Instagram Business profile is more than necessary.
To survive this current wave, then you should view your profile as a home page since a countless number of Instagram users turn on Instagram to search for products. This is a clear indication that you should spend a significant amount of time curating your Instagram Feeds.
Now, let’s delve deep into what a great Instagram profile looks like. Ideally, a compelling profile should have the following.
- Profile Photo: Your profile photo should be a logo-like (on-brand). Also, it should stand out clearly.
- A compelling Bio: Your bio should be descriptive enough to speak for your brand. It should include your unique selling points (USP).
- Link your profile to your business: You should have a link to your shop, all-to-action, and other clickable links.
With the areas of focus mentioned above, you can have the best business profile ever.
- Embed Products Stories In Your Product Stories
Instagram stories continue to skyrocket in popularity, with this feature having a spontaneous increase in the number of users. And as a result, new businesses continue to explore innovative ways of ramping up their sales using this feature.
The best way to use Instagram stories is to:
- Showcase new products or items
- Promote special offers
- Capture your current products in action
Also, adding links to your stories is a great way for retail publishers and brands. Besides that, you can use the links in your stories to sell products, grow email lists, and much more.
- Build Shoppable Posts
Using shoppable posts is another great way to sell on Instagram. Thanks to the e-commerce giants who have made it possible to take your customers through the sales funnel pretty fast. With Shopify’s shopping feature integration, shopping on Instagram has become easier than before.
With this Instagram’s shopping feature, you can tag products in stock and let your potential customers buy the products right away just at a click. In addition to that, you can also use Shoppable Instagram Galleries to make the process even faster.
And on top of that, you can make use of shoppable Instagram Galleries to showcase your products and add a gallery link to your bio section.
- Sell On Instagram Through Comments
This is yet another promising way to sell on Instagram. You can do it in two different ways: manually contacting the Instagram users who comment on the product and using automation tools like the Soldsie. Depending on your goals, you can always combine the two ways to boost sales.
If you want to make your orders manual, you can create a post with a caption like “Comment buy to make a purchase.” With this kind of a caption, you can reach out for anyone who comments “buy” and request for their shipping information and PayPal.
After that, send them an invoice, and once they pay, you send their purchased products. Also, you can opt for an automated tool such as Soldsie. With this tool, all you should do is to set some keywords. When any Instagram user types the keyword, the tool will send an email automatically.
- Sell From DMs
This selling strategy is almost similar to that of selling through comments. All you should do is make a post showcasing your products and ask anyone interested in buying the products to DM you.
After making a post, you can grab a drink and wait for your customers to DM. When a customer sends you a direct message, the business begins.
If your target customers are the locals, then this method makes a lot of sense. Also, you can use it in a personalized business such as services.
For instance, if you’re a freelancer, you can post your services and as those who might be interested in your services to DM. And that’s how it works.
Whether you’re looking to making to expand your selling strategies and make a high turnover or want to target a special group of customers on Instagram, the above five tips are crucial. Moreover, the above strategy can also help you to boost your engagements with your customers and build trust.
Can you sell directly on Instagram?
How do I enable shopping on Instagram?
- Go to your business’s Instagram profile and tap.
- Select “Settings”
- Tap “Business” then tap “Shopping”
- Select the “Product Catalog” you want to connect to your account.
- Select “Done”
How do you sell on Instagram 2020?
- Step 1: Convert to a business profile.
- Step 2: Buoy your organic campaigns with hashtag research.
- Step 3: Start running ads.
- Step 4: Use Instagram shopping if you’re moving physical products.
- Step 5: Partner with influencers.
- Selling on Instagram is all about buy in.