How to Start a Youtube Channel

Youtube is the leading video platform where you can stream live or post your videos for people to download. All you need is to create your channel, gather the necessary tool, and start recording videos for your YouTube channel. Below is a step-by-step guide on how to start a Youtube channel from scratch.

What to Consider Before Starting a Youtube Channel

1. Your primary reason for starting a Youtube Channel

This is all about the motivating factors behind your thought. In other words, what compels you to start a channel?

Perhaps you want to teach people how to do something, tell stories, and engage people in online video games and more.

Your primary reason is what will determine everything that follows, including your topic of coverage and audience.

2. How often will be uploading your videos to Youtube

After you’re well equipped with the knowledge of how to make Youtube videos, you can now create as many videos as you want.

Therefore, you should come up with a regular schedule for streaming your videos. Try to be realistic in your plan focusing on both short term effects and long-term effects.

3. Understand, and that success in Youtube demands quality and a perfect style

This entails enticing titles, consistent format and quality, and video thumbnails.

These are the anchors of your channel. If done poorly, your channel is likely to remain redundant.

Now, consider going for a video editing software that you will use to edit your footage.

4. Consider the cost involved in buying the essential equipment

Without proper arrangements on how you will get the money to buy the necessary equipment for your startup, starting steadily may never happen.

So, prepare in advance to make some savings towards the project whenever possible.  Some of the most essential include a camera, a tripod, screen capture software, and a green screen.

5. How you promote your Youtube

Think of how you will promote your channel across other social media and other platforms.

Since Youtube’s success depends mainly on the number of viewers, you shouldn’t hesitate to start improving your channel as soon as you set it up.

Doing so will help you gain more subscribers who will boost the number of your views.

6. Learn how Youtubers earn their revenues from streaming videos on Youtube

Before you go-ahead to start a Youtube channel, you should do some research based on Youtuber’s current policies and pricing per 1000 viewings.  Doing so will give you a precise idea of what to expect so that you can remain true to yourself.

7. Come up with feasible goals

Goals are the wheels to success. Therefore, your goals should be realistic, measurable, and time-bound.

For instance, if you think of starting a channel and earning $500 in the first month, you should ask yourself if it will be possible to work and live the dream.

If it’s not possible, consider setting more achievable goals to remain motivated.

8. Consider learning how SEO works on Youtube

The Knowledge of how SEO works in Youtube vital to help you craft content that that ranks higher on search engines.

With the use of analytics, you’re able to know which keywords to include in your video to make it appear at the top frequently.

With all the above factors into consideration, you’re now good to go. Well, let’s now navigate to the next part swiftly and start the process of setting up your first Youtube channel.

Start a Youtube Channel from scratch

•  Company or organization
• Arts, Sports or entertainment
• Other

8. After selecting your brand from the above options

Hit on the “Create” and your channel will get created on the spot.

Note: As you create your channel, Google will also create a new page for your brand.

9. Complete your channel’s profile in the “About” section.

Under this section, you should describe your product or brand vividly and what your viewer should expect.

When filling the part, ensure to add your social media network. Do your best in this section to make your channel more convincing.

10. Create your Channel art

Does the term “Charnel art” sound technical? It shouldn’t. It’s just like your Facebook cover photo. Nothing else! Unlike Facebook cover photo, Channel art is an indispensable element of any severe Youtube channel.

The art communicates much more than just personality to your viewers. And that’s why you can never ignore the art.

Below are some proven hacks to help you come up with a scroll-stopping channel art for your Youtube channel.

• According to Youtube recommendations, a single image file of 2560 x 1440 pixels loads well in both mobile and desktop versions. Also, this image size fits well in a safe area without being distracted by ads and other stuff.
• Ensure your image has a minimum with 2048 X 1152 pixels and a maximum width of 2560 X 423 pixels.
• Ensure your channel art image has at most 4mbs file size. This size helps to load your channel art faster across the channels.

Besides that, Youtube also offers special Channel art templates in PSD and PNG formats. These templates help you view your model in the two forms and see how it would turn out across all other platforms.

11. Add your customized channel art

• Click on the blue “Add channel art” link.

Doing that will prompt a pop-up to appear. In the pop-up, you should see the option of uploading your customized art, choosing Youtube’s art from the “Gallery,” or uploading one from your Google+ photos.

Once you’ve selected and uploaded your template, proceed to the next step.

• Adjust the crop.

In this step, adjust the cropping of your photo until it’s well-positioned and balanced. Note that the middle section shows you what will display the in mobile and desktop app.

• When impressed by the art, click on the “Select” and your Channel art will get saved to your Youtube Channel.

If you’d wish to change your channel art, navigate to your channel homepage and hover your cursor over the cover art.

While doing that, you should notice a small “Edit” button appear on the upper right corner. Then, click on the “Edit” button, and you’ll be able to make changes to your Channel art.

12. Add Channel icon

Every channel has a channel icon appearing just above the Charnel art. Also, it’s what will be next to your posted video watch pages.

Even though many companies or brands prefer using their logo as the channel icon, you can choose an attractive image with a low resolution.

You can use a picture with a resolution of about 800 x 800 pixels in either PNG, JPEG, BMP, or GIF format.

Note: Never use animated GIFs.

If you would wish to change your channel icon, head to your Channel home and hover your cursor over the existing channel icon. By doing that, a small “Edit” icon will display. Click on the “Edit” and you will have the option of uploading a new channel icon.

13. Add channel links

Adding links to your channel might sound a bit tasking. But in the real sense, it’s one of the most straightforward tasks. Below are the steps to help you add links to your channel pretty quickly.

• Navigate to your Channel home and click on the “cog” icon located next to your account. Doing that prompts a Channels “Settings” lightbox appear.

• After that, turn the switch located next to the “Customize the layout of your channel” option to the “On” position.

• Go back to your Channel homepage and locate the “Edit Links” in the “Settings” menu located on the cover art.

• After that, click on the “Edit Links” to get to the “About”.
• Under the “About” section, you’re given the option of adding the links and also selecting the one you’d like to get displayed on the cover art.  And that’s all.

 

14. Add a trailer to your channel

An enormous trailer should be precise and attention-grabbing.

Also, it should provide an attractive introduction to the video in a spectacular way to attract those viewers who’re yet to subscribe to your channel.

15. Include your contact details in the “About” section.

If you’d wish to add your contacts to your channel, follow the steps below.

• Head to the homepage of your channel and click on the “About”.
• After that, scroll down to locate “Details”.
• Share your email address in the box located under the “EMAIL FOR BUSINESS INQUIRIES”.

How to Enhance your Youtube Channel

1. Optimize your Channel

Just like it is with other websites, Youtube has its SEO parameter that helps in ranking your videos.  With the relevant keywords, the process of optimizing your videos is pretty simple. First, research on the keywords and related tags for your content.

After that, use the keywords organically in your descriptions, tags, and title to help rank your channel favorably.

2. Link-up your Youtube channel with social media sites and your website

You can keep sharing your channel, the regular time for streaming, the days of the week that you do it, and be posting the links long enough before you start streaming.

This helps to alert the visitors before your presentation. Another way is to add your videos to your blog’s homepage.

Also, you can share your videos in your business networks to reach a broad audience base.

3. Use analytics to track your progress

Even though you craft the content to inform and entertain your audience, the high ranking goes a long way in making your channel more available in the search engines for those searching for your content or a related one.

Therefore, the analytics will always show you how the most searched and the least searched content.

From there, you can craft content that provides a solution to the problem. Therefore, let analytics be your friend ever.

4. Build a great community around your channel

For every successful Youtube channel, there is a large community behind it. Of course, you cannot get 100,000 views per day without having the numbers to watch and interact with your videos.

Now, how do you get the large numbers from? Well, it’s pretty simple. The large numbers come from your effectiveness in engaging your audience through comments and timely responses to their questions.

When you do that, you promote more engagements each day that makes your audience feel valued.

As a result, they return the favor by sharing, liking and even convincing their friends to watch, comment, like and share. Also, you should join a big community and spread the gospel. And that’s it.

5. Invest in high-quality equipment

Streaming high-quality content that offers value to your viewers is the key to enticing new subscribers and maintaining the existing subscribers.

Therefore, you should focus much on producing outstanding quality videos that your audience will love watching.

With that into consideration, having a high-resolution camera, a high-quality microphone, and a well-lit background is not an option.

6. Make use of Youtube Ads

Ads can help you to grow spontaneously by reaching many people across the platforms and websites that they’re attached to.

However, your channel dramatically depends on the community that you build around it for primary organic growth. Therefore, build an active community and use Ads when necessary.

7. Analyze your channel and optimize it

Analytics gives an excellent insight into your business. As you continuously find out the videos that have the highest views and compare to yours, streaming your content towards the target audience becomes effortless.

Also, you can use analytics to find out on your videos that have poor ranking and views, then conduct some surgery to make them sell.

Last but not least, analytics helps to gauge your work and fix your weakness, thereby allowing you to improve in every content.

Note: This is one of the easiest ways to start a Youtube channel for beginners and give it a professional look. If you followed every step carefully, you should have one of the most attractive Youtube channels ever. You can now grab a cup of tea and relax your nerves.

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