What is a positioning map?

In the simplest terms, a positioning map is a visual depiction of what your target market thinks about your product. … A positioning map (which is also sometimes called a perceptual map) helps marketers to better understand the product that they are working with and thereby to identify their target market.

How do you create a positioning map for marketing?

How to create a perceptual (or brand positioning) map online
  1. Pick two parameters. The first step is to decide on your two parameters. …
  2. List your competitors. The next step is to list all your major competitors that offer similar products to you. …
  3. Rate your competitors. …
  4. Complete your perceptual mapping template.

What is positioning in marketing with example?

Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way. For example, a car maker may position itself as a luxury status symbol. Whereas a battery maker may position its batteries as the most reliable and long-lasting.

What is a perceptual or positioning map in marketing?

Perceptual mapping is a diagrammatic technique used by marketers in an attempt to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition.