What type of market is Pfizer?

Pfizer is one of the leading companies in the biotechnology and pharmaceutical industry.

What does Pfizer focus on?

We focus our efforts in core areas where we believe Pfizer is best positioned to bring unique, needed therapies to patients. This includes chronic inflammatory and autoimmune diseases, vaccines, oncology, cardiovascular and metabolic disease and rare diseases.

How is Pfizer structured?

Today, the company has a rather complex structure to support its globally scaled operations. Initial research revealed a hybrid structure known as a multi-division structure. At the simplest level Pfizer is organized around its product offerings of human healthcare, consumer healthcare and animal health care.

What is Pfizer’s target market?

The primary target for Pfizer is both male & female, adults & children. The demographics of each of these segments incudes the financial status and social status of the customers. The primary customers in the US are middle class with incomes between $65,000 to $120,000 dollars.

What is Pfizer best known for?

Our global portfolio includes medicines and vaccines as well as many of the world’s best-known consumer health care products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments, and cures that challenge the most feared diseases of our time.

What research does Pfizer do?

Investigator-initiated research: Pfizer provides support in the form of medical research grants or fellowships and investigational compounds to investigators or institutions. … Clinical studies of approved and unapproved uses of a medicine, including approved or unapproved Pfizer products.

How can Pfizer improve its operational efficiency using stability strategies?

Pfizer may improve on its operational efficiency by using Pause/Proceed-with-Caution Strategy. The company may pause its large investments and focus on the key areas which it can improve on. This will allow the company to avoid failed investments and unnecessary expenses for research and development.

Who are Pfizer’s main customers?

In 2015, Pfizer’s top three biopharmaceutical wholesaler customers – McKesson, AmerisourceBergen and Cardinal Health – accounted for approximately 34% of the Company’s total revenues, and around 74% of its total US revenues.