What data is captured by Google Analytics?

Like many web analytics tools, Google Analytics tracks basic pageviews and visit data such as device type, operating system, and browser type. In addition, you can track limited user-level properties (limited to 20 max), given that you’ve set up individual user tracking.

How is data collected in Google Analytics?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

What does Google Analytics collect by default?

The default information from Google Analytics gives you information about the page, the browser, and the user – but you aren’t limited to this basic user information! If we know more about the page or the user, we can customize the information we send in order to collect more comprehensive data.

Does Google Analytics store personal data?

Does Google Analytics store personal data? Yes, various data that Google Analytics cookies can collect from your end-users through your website, such as IP addresses, unique IDs and ClientIDs – is data that either directly or in combination with other data can identify an individual.

How can I tell who has access to my Google Analytics?

Sign in to Google Analytics.. Click Admin, and navigate to the desired account/property/view. In the Account, Property, or View column, click Access Management. Use the search box at the top of the list to find the user group you want.

Where are Google Analytics stored?

the US
Users of Google Analytics, have their data scattered across randomly selected public cloud datacenters, most of which are located in the US. To ensure the safety of those EU-US data transfers, Google used to rely on the Privacy Shield framework.

Does Google Analytics collect email addresses?

“Your Analytics account could be terminated and your data destroyed if you use any of this information.” The Google Analytics documentation specifies the types of data that it counts as PII. This includes: email addresses.

What is Google Analytics used for?

Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting and integration with other applications.

How do I make Google Analytics read only access?

How-to: Add Read-only Guest Access to Google Analytics
  1. Enter email address of user – user must have a google account (you don’t need a Gmail to create a Google Account)
  2. Choose desired permissions for user, “Read & Analyze” is the Read-Only permission. …
  3. Click Add in top right corner, you are done!

Where is Admin in Google Analytics?

The Admin page gives you access to the Analytics administrative features. Click Admin on the bottom-left to open the page. The Admin page for a Google Analytics 4 property has different options than the Admin page for a Universal Analytics property.

How can Google Analytics be installed in websites?

Go to google.com/analytics. To create an account, click Start for free. If you already have a Google Analytics account, click Sign in to Analytics. Set up Analytics on your website and/or app.

What is Google Analytics in my activity?

What is Google Analytics? Google Analytics is a free tool that lets you monitor and analyse website traffic. It is the most widely used website statistics service globally (In 2009, 50% of websites contained some kind of traffic analysis tool. Of that 50%, 80% were using Google Analytics).

Can you use Google Analytics for Social Media?

With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. Also, it’s possible to find out how these social media users interact with your website.

How do I export data from Google Analytics?

To export a report:
  1. Open the report you’d like to export. Analytics exports the report as it is currently displayed on your screen, so make sure that you’ve applied your desired date range and report settings.
  2. Click Export (across from the report title).
  3. Select one of the export formats: CSV. TSV. TSV for Excel.

What is Google Analytics data stream?

Data streams (Google Analytics 4 properties)

A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics. When you create a data stream, Analytics generates a snippet of code that you add to your app or site to collect that data.

What is Google Analytics property?

In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. … Analytics shows reports for one view at a time. You can set up multiple views for a single domain.

How do I extract data from Google Analytics to Python?

Log in to Google Analytics – In the Admin, select the view that you want to extract data from and go to User Management. Open the service account JSON key file that you just downloaded in a text editor. Copy the client_email and give this email read permissions.

Where do I find Google Analytics tracking code?

Where is the Google Analytics Code and Tracking ID?
  1. Sign in to your Google Analytics account.
  2. Click ‘Admin. ‘
  3. Next, click on the ‘Tracking info’ and from the drop-down menu. Select ‘Tracking code. ‘
  4. Here, you can find the Tracking ID and Tracking code. Copy this code and paste it into the header of your site.

Can Google Analytics track downloads?

In short, yes! Google Analytics does not automatically track downloads of your content, but it is easy to set up. While you might be wondering if Google Analytics track PDF views as opposed to content downloads, it’s really not so tricky to track once you have the right tools in place.