Which type of advertising promotes a particular product?

Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.

Which of the following describes a difference between an attribute and a benefit of a product?

What’s the difference between an attribute and a benefit? An attribute is simply a feature of the product such as its easy-open package, special formulation, or new lower price. A benefit is what consumers will receive or achieve by using the product, such as convenience or use.

Which of the following describes a difference between an attribute and a benefit of a product quizlet?

An attribute is simply a feature of a product, whereas a benefit is what consumers receive by using a product.

Which type of business tends to spend proportionately more for advertising and sales promotion?

New brands with a small market share tend to spend proportionately more for advertising than those with a large market share.

How products provide benefits to users?

Product benefits are the things a product offers to satisfy the needs, desires and wants of a consumer. They are what a consumer hopes to get, feel or achieve when he/she uses a product. Product benefits can either be actual or perceived. Perceived benefits include the products popularity, its image or its reputation.

What is a marketing attribute?

Marketing attributes are a flexible way to enrich customer data with information which is not a part of the master data or transactional data. The information in the marketing attributes can be used to create customer profiles and to segment customers to target them for marketing purposes.

What is a form of advertising designed to influence demand for a specific brand?

The goal of using competitive advertising is to influence demand for a specific brand. Comparative advertising compares two or more competing brands on one or more specific attributes, be it directly or indirectly.

Which of the following is an advantage of advertising quizlet?

Which of the following is an advantage of advertising? It has the ability to communicate to a large number of people at one time.

Which type of media is based on is the traditional advertising model in which a brand funds the media space?

Paid media: a category of promotional tactic based on the traditional advertising model, whereby a brand pays for media space. Earned media: a category of promotional tactic based on a public relations or publicity model that gets customers talking about products or services.

Which type of advertising tries to stimulate demand for a product with information about the products advantages?

Selective demand advertising involves the placement of advertising messages intended to persuade customers about the benefits of your specific brand.

What is persuasive advertising?

Persuasive advertising is a method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires. … Persuasive advertising uses emotional responses instead of facts to motivate consumers.

What are the 3 types of product advertising?

Lesson Summary

The three types of product advertising are comparative, competitive and pioneering. Companies must decide on the type of advertising strategy based on their overall promotional objectives.

What is primary demand stimulation advertising?

Primary demand stimulation refers to advertising messages that promote the merits of a product category rather than a particular brand. It contrasts select demand stimulation where advertisers pay to promote their brand as superior to competitors.

Which type of advertising creates generic demand for products?

Primary advertising is also known as generic advertising because it creates a generic demand for products or product categories.

What is Pioneer advertising?

Lesson Summary. Pioneer advertising is the name given to the advertising campaign to launch a brand new product category. The purpose of pioneer advertising is to inform consumers what the product is, where it can be found, and how they can benefit from it.

What is secondary demand advertising?

Secondary demand is the demand for a given brand in a category. If you’re, say, Handspring, your secondary demand is the demand for the Handspring PDA. Creating secondary demand is what we talk about when we say “brand competition” – competition for one brand over another.

What does latent demand mean?

demand for a product which can satisfy a want which is unable to be satisfied by any existing product.

What is an example of selective demand advertising?

Selective advertising focuses on creating a demand for a specific brand of product or service. For example, soda manufacturers often promote each brand they make with a dedicated marketing campaign. In contrast, primary advertising focuses on creating a demand for a general product class or category.

What is the role of advertising in primary and secondary demand?

Advertising persuades dealers to stock more advertised goods. It ensures wider distribution of goods, even to remote places. Where a product is not in demand, the advertisers directly contact their dealers to stock the goods and persuade the consumers to buy their goods through advertisements.

What is primary and secondary advertising?

In this way primary demand covers aggregate demand for all brands of particular products, while secondary demand covers only specific brand of certain class of product.