Is LinkedIn effective for marketing?

LinkedIn has helped 45% of marketers with customer acquisition. Compared to Facebook, it generates leads 277% more effectively. LinkedIn accounts for 80% of B2B leads. It also accounts nearly 50% of the total social traffic coming to B2B sites.

Why LinkedIn is good for business?

LinkedIn allows you to create company pages to define and promote your business but is also useful for researching other businesses and people who have similar interests, strategies or profiles to yours. … Creating a LinkedIn company profile can help you do just that.

What are the advantages of using LinkedIn?

Why LinkedIn is Important: 7 Reasons to Polish Your Profile Today
  • You can tap into its powerful job board. …
  • You can build your brand. …
  • It can help rank your name on Google. …
  • It maintains your rolodex of contacts. …
  • You can research companies and its employees. …
  • It can help you tap into industry news. …
  • Network, network, network!

Why is LinkedIn important for sales?

Research: LinkedIn provides salespeople with valuable tools for researching not only potential customers but also competitors. Understanding your prospects is half the battle of selling to them, and through LinkedIn, you can gain insight into what makes your prospects tick, what they’re involved in, and who they know.