What is an example of an organization that uses the IMC approach?

IMC provides the ability to achieve a consistent corporate branding that delivers significant bottom line results. B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right.

What is integrated marketing communication explain with example?

Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.

What is an integrated marketing campaign example?

Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut.

What are IMC activities?

IMC is an effort that is used by the company to combine and coordinate all communication channel in order to inform, persuade, and remind customers directly or indirectly ‘about product and brand that they sell’. … PR activities is intended to form public opinion to a brand.

What is an example of IMC supporting a sales promotion?

Companies use many different forms of media to communicate about sales promotions, such as printed materials like posters, coupons, direct mail pieces and billboards; radio and television ads; digital media like text messages, email, websites and social media, and so forth.

What is an IMC in marketing?

What is Integrated Marketing Communication (IMC)? … The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”

What are the five components of IMC?

Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.

What are the IMC tool?

Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.

What are the main objectives of IMC?

IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.

How do you create an IMC?

Below are the major steps to keep in mind when developing your IMC strategy.
  1. Step 1: Know your target audience. …
  2. Step 2: Develop a situation analysis. …
  3. Step 3: Determining marketing communication objectives. …
  4. Step 4: Determining your budget. …
  5. Step 5: Strategies and tactics. …
  6. Step 6: Evaluation and measurement.

How does Red Bull use IMC?

Red Bull

Their integrated marketing communications include everything from online blogs, to social media, television events, and sporting competitions. Whether Red Bull is giving wings to animated characters on TV, or to extreme sports competitors, their branding remains the same.

How does Coca Cola use IMC?

The Coca-Cola Company is a worth learning model on applying IMC strategy. It is mainly the use of the mass media methods: print advertising, banner ads and TV advertising. … It’s the result of their aggressive advertising. What’s important, Coca-Cola is the first soft drink brand to appear in the space (Hartlaub, 2015).

How do you write an IMC objective?

  1. Determine Target Market. …
  2. Determine Marketing Campaign Objectives. …
  3. Set S.M.A.R.T. …
  4. Define the Message. …
  5. Select Marketing Communication Methods. …
  6. Determine the Promotional Mix. …
  7. Execute the Campaign. …
  8. Measure Results.

How does Red Bull advertise?

Its famous slogan, “Red Bull gives you wings!”, is used across online and offline campaigns, delivered through television advertisements, print media, outdoor advertising, digital channels and, of course, Red Bull’s own websites and microsites.

How does Red Bull position their brand?

Brand Communication Red Bull has been positioned as an unique and innovative product which targets the the consumers which share the same state of mind . They may be from different demographics but they all drive to suceed, are dynamic, risk takers, physially fit, can handle stress and the DOERS.

Which communication goal does each of the Red Bull’s marketing communication tools accomplish?

Communication Objectives: The main communication objectives of the Red Bull company are brand loyalty, behavioral sequence model and positioning with awareness about the brand and product. The aim is to make the Red Bull Flux as a flavor in the alternate to the original Red Bull and Sugar-free products of Red Bull.

What does Red Bull sponsor?

Since the initial viral campaign, Red Bull’s efforts have included sponsoring extreme sport events including cliff diving, BMX, skiing, flying, downhill and free-ride mountain biking and skateboarding.