- Have a sound Instagram strategic plan
Having a sound Instagram strategic plan is the essential step with incredible results if done in a sound and courteous way. Trying to achieve your goals without proper plans is like participating in Safari rally without a road map to your final destiny.
Therefore, if you want to boost sales, increase brand awareness and dominance in the market, and to create enormous traffic to your website, having a smart plan is not an exception.
Therefore, before you can get on the right path for timely goal achievement, your essential and initial step would be to get as much followers as possible on Instagram.
That said, having a thoughtful Instagram strategy is a real-time lifesaver that will make you bag a significant number of followers on Instagram.
5 Key strategies to keep in mind
- Since the caption in users feeds breaks off at some point, prioritize the most important words and put them upfront.
- As questions to keep an active audience engagement through comments. Interestingly, this will make your account more visible to more users.
- Include the use of emoji to grab the visual attention of many users.
- Explore both the ultra-short and extended captions.
- Use interactive features such as question stickers and polls to get your audience engaged.
- Clearly define and analyze your target audience
Before you could choose on the relevant content for your audience, you should consider a handful of your audience aspects. One of the things to consider is your audience age bracket. Without any doubt, clearly defining the age of your target audience will help you to draft a useful and worthwhile content with a high degree of relevance.
Another crucial thing to consider while crafting your content is the socio-cultural and economic environment in which your most significant proportion of your audience lives. More importantly, you should also know how they use Instagram and their considerable challenges as well as their pain points.
- Create and maintain a consistent brand aesthetic and story
Developing a consistent yet catchy brand description is one of the proven strategies that work well when it comes to garnering a significant Instagram following. At times, you should get into the employees’ shoes to humanize your brand.
If you want to make your brand more inspirational, you should showcase your customers’ lifestyle improvements backed with relevant testimonials. With that, you can be able to satisfy your follower’s curiosity. Regardless of your desired result, ensure you maintain a consistent brand image, personality, and story. Also, your posts should be easy to recognize and relate at a glance to keep your audience on track.
- Creating an incredible bio and profile
Since about two-thirds of Instagram visits come from non-follower, your profile and bio need to be catchy and highly specialized to convince them to hit the follow button. With that said, it is essential to note that having a messy bio, incomplete profile and unappealing outlook can repel tons of your potential followers. So, if you want to command a significant following, the kick-start is creating an impressive profile and bio that could make any viewer hit the follow button quickly. Below are some of the tricks for creating a great profile.
- Name– Use up to 30 characters and ensure to use a keyword since it will appear on the Instagram search.
- Username– Make it consistent with the one you use in other social channels and platforms. Consistent and familiar username across all the social channels makes it easy for people to find you on Instagram and hit on the follow button.
- Bio– Here, you should give a succinct description of your brand identity and show your prospect followers a convincing reason why they should follow you in 150 words.
- Website- In this slot, you can include a clickable website link. However, Bios are not only for linking to your Homepage, but also for more creative uses. To get more followers, keep changing your Bios at least weekly and use the clickable link to drive more traffic to your most recent content.
- Join Instagram engagement groups
If you’re a newbie looking for the best and quickest way to grow the number of your Instagram following list, then this strategy might work pretty well for you. By joining Instagram engagement groups, you’re likely to get a massive list of target followers.
But wait, how do you make it headways in such groups? Well, if you want to do great in such enormous groups, ensure you have a gorgeous profile with an exceptional bio. Also, you can get likes and followers from people who have shared interests.
To up your game and get more attention, you should also return the favor to those who join your group by following their fan pages. Even though this may not be an effective strategy for immediate sales, it will help you to gain a base that is essential for future purchases.
- Gain more followers on Instagram by reposting other people’s content
It’s easy to repost an Instagram content than creating your original one. Well, reposting is one of the proven strategies for boosting your Instagram following, especially for beginners who need a base to start swiftly.
Despite being the easiest way to gain more followers on Instagram, the current policies require that you seek permission from the source before reposting other people’s content. Failure to obtain permission before going on a reposting spree may get you flagged down.
- Create descriptive captions
Pictures are worth a million words. However, complementing eye-catching photos with precise descriptions can make your Instagram caption stunning and irresistible to nearly all the viewers who get across it. Without a doubt, many viewers will hit on the follow button not to miss your future posts.
For instance, National Geographic and other storytelling groups use fantastic photographs alongside their anecdotal stories to make their posts engaging. Perhaps, that’s what gives those over 50 million followers on Instagram. Therefore, you should master the art of creating descriptive captions on Instagram and keep the number of your followers ballooning each day.
- Make it a habit to share engaging content
Before you think of sharing any content on Instagram, your primary goal should be to engage, inform, and entertain your audience. If you have any content that does not help in achieving the three mentioned goals, it would be pretty better to keep it for your consumption.
Therefore, have it in mind that every content that you post should be fantastic to your target audience. And that’ why great posts will always have tons of comments, countless likes, and multiple sharing to other people and social channels. Also, the high traffic boosts your Instagram Algorithm and gives you endless opportunities to reach never viewers and followers. Can this work for you? I thought it should.
- Get creative and cross-promote your hashtag
When it comes to Captioning in Instagram, you have to be very careful and pretty smart. One of the tricks of arresting your audience’s attention is by being hilarious, outrageous and ironic to keep your audience actively involved. Also, you need to blend your hashtag skillfully into your story without it turning odd.
Moreover, you have to be aggressive enough and cross-promote your hashtags on your profile. After that, further, your game offline and have your hashtag integrated in your receipts, in print Ads, in office, and much more.
- Share your Instagram account in other communication channels
Sharing your Instagram account in your communication in different social channels is a pretty good idea to get more followers on Instagram. Also, you should further your game into all other communication tools, whether offline or online, to direct people into your Instagram account.
Besides, ensure your account link is integrated in your email signature, website, and your online Newsletter. With that done, people who already aware of your brand will follow your Instagram account.
Moreover, you should promote your Instagram account by including your handle in the bio section, integrating, integrating Instagram feed into your website, and inviting your audience to find out more on Instagram. Not to mention, you can also include your Instagram in your email campaign.
However, if you’re promoting your new Instagram account, you should consider using a quick email blast highlighting gorgeous posts vastly and fantastically to gain free followers real quick.
- Optimizing The Use Of Instagram Nametag
Using Instagram, Nametag is one of the easiest and effective ways of promoting your Instagram account in non-online materials such as signage, packing slips, and product packaging. With the scannable code attached, nametag provides an opportunity for Instagram users to follow you instantly without typing your handle by just scanning your code.
Also, a nametag is an attractive way of getting followers in real-time conferences and networking events. By using the nametag, people you connect with one-on-one will be able to follow you without having to type your account handle. Sounds great? Well, that’s it.
- Engaging with other super brands in a co-marketing campaign
The power of collaborating with other excellent brands in marketing your product can be higher than you expected when it comes to getting more followers into your list. Through teaming up with other like-minded marketers, you’ll understand your profile introduced to a new audience that you couldn’t reach without co-marketing efforts. Wouldn’t that be great?
Alternatively, when like-minded Instagram users discover your profile in your co-marketing effort, they are likely to follow your account. And that’s how you’ll get your following list growing.
Also, it is essential to note that the co-marketing campaign shouldn’t be unnecessarily expensive, but it all depends on the person you choose for the task. Others may be costly while others are cost-friendly. And that’s why making an informed decision before signing the collaboration deal is necessary.
- Tag clear selfies and locations
Does your Instagram account have clear selfies and area? That’s one of the critical questions to ask yourself. Since Instagram is a social place, adding clear selfies and location tag adds confidence in the users to follow your account. Also, many people get motivated to follow accounts they can easily relate to regardless of whether childhood friend, schoolmate, a brand, or influencer. According to research, photos with faces are likely to get 38% more likes than those without.
So, it is pretty good to make your Instagram account as more relatable and personable as possible and describe what your business or brand entails. And one of the easiest ways of introducing the users to your business or brand is through a short video. The video is essential when it comes to setting the tone. Besides, you can also share some background videos to show off what makes your brand unique.
On the other hand, location is one of the most natural ways people can find your content online. And that’s why you should ensure that your post or story has a location element. For instance, when attending a conference, posting a story with a location featured in will expose your account to many other people who attended the same meeting. With that, some of the people will hit on a follow button and open a door for many more followers associated with them.
- Be consistent on-time and style
Keeping your post steady on time and method is essential when it comes to the efforts to bag as many followers as possible. Having it in mind that your existing followers want to see content from you regularly, you should also know that the style of your content also keeps them in touch.
Furthermore, most of the followers might not have followed you because of the content they saw but because of the type of content that they anticipate from you in the future. And that’s why consistent style is a strategy to watch.
Apart from being consistent in style, timing consistency is also an important issue to keep on watch. According to an analysis done by a reputable firm, the daily posting is likely to grow your Instagram followers four times quicker than less than once, posting a week.
- Get marketing Influencers on board
Getting influencers to shout out your brand is an alternative way of getting new Instagram followers. However, you’ll get to a little bit of a task to land in the right hands. I mean, the right person is one who doesn’t use a bot to get you fake followers as that can hand you an account closure.
Instead, build a long-term mutual relationship with your influencers through long-term projects to help keep them close and get an incredible number of followers on Instagram.
To get a real influencer, visit the profile of each person you believe to be an influencer in Instagram and “Turn On Post Notifications.”
By doing that, you’ll start getting notifications anytime they post. After that, you can begin engaging actively in the comments until you become one of their favorite. With the warm relationship between the two of you, it would be the perfect time to strike a deal for your marketing campaign.
- Create an active Instagram Ad that helps you attract more followers
Creating an effective Instagram ad campaign isn’t an intricate task. However, it can be a bit challenging for small businesses and marketing influencers with no prior experience in using it. But that shouldn’t be a worry anymore.
There are numerous types of Instagram Ads that you can consider for your campaign ranging from feed-style videos and images that you can use to promote Instagram ad campaigns. With the Ad in place, your followers will see it when they tap on stories.
Most importantly, you should ensure you have a strong call-to-action in your Instagram Ad. Apart from driving your audience to visit your profile, shop feed, or check your latest collection on your site, the Ad will also guide your audience to your homepage. At your homepage, they’ll learn much about your brand and business.
- Get local and engage with the existing communities
Since Instagram consist of villages, getting to engage those communities can earn you a good number of followers in return. You can participate in them by commenting on, liking and sharing posts from credible users from your community.
When you interact with other people’s content, they may return the favor by checking out on yours. And as they interact with your content, it will appear on their audience Activity tab, thereby exposing you to a broader audience base from which you can get new followers.
Apart from that, the interaction sends a signal that improves the algorithmic ranking that might propel you to “Explore tab.”
- Host giveaways
Hosting giveaways is another way of how to get followers on Instagram. That said, you can host giveaways on your website and give the links to your Instagram account to reach more people. However, when you realize that your audience size is small, you can post your giveaways in some specific giveaways Facebook groups or blogs.
- Encourage your followers to tag their friends
Did you know that asking your followers once in a while to tag their friends can help in getting new followers? Right. Once in a while, encourage your followers to tag as many friends as they can as this will expose you to a broad audience base from which you can gain new followers.
- Venture into Instagram advertising
Advertising on Instagram is a great way to catch the attention of users who would not otherwise see your content. That said, use compelling Instagram Ads to make it a success. Apart from the feeds, you can also advertise in Instagram stories. Also, ensure you target your audience based on their location, demography, key behaviors, interests and other user profiles. With that done, you will get new followers.
- Partner with other superior brands to run contests
To run Instagram contests with another brand, ask the participants to follow the two accounts, comment on any of the photos, and tag as many friends as they can. By doing that, you would significantly increase the exposure of the two accounts to many new users who would, in turn, hit the follow button to enjoy more of your content.
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