Create an Elaborate Instagram Strategy
Like any other business growth tool, using social media requires a well-structured strategy with clearly defined goals. Without proper growth and Instagram marketing plans, you can end up wasting money and resources.
Therefore, using Instagram as one of your marketing avenues should be consistent with the overall business strategy and well as your primary business goals.
In this context, the most critical question is, “Why would you need a massive following on Instagram?” Whether you want to increase brand awareness, drive traffic to your site, or increase product sales, having an elaborate marketing plan can pay off almost immediately.
Create a Compelling Bio
When you’re getting set for massive following and faster achievement of your business goals, the bio section is a critical section to focus on.
View your bio as a landing page where most, if not all, of your Instagram visitors would want to rest on for a while and learn more about you or your business.
However, this section is always overlooked by most amateur Instagramers. Isn’t that a terrible mistake? Of course, it is. If you’re a victim, then you must have been lucky to land on this page. Let’s walk you down the hacks.
- Ensure you add your niche, job title, and a short, attention-grabbing description of your missions, intentions, and perhaps goals.
- Use bullet points to format and make your bio clear and reader-friendly
- Make catchy and optimized headlines to arrest the attention of your audience.
- Create a sizzling brand story and emphasize on why they should follow you.
- Add links to your website and social media platforms
- End with a call to action
- Optimize your bio
- Change your bio at least weekly and use clickable links
With the above tips, you should now revamp your bio and create a powerful one. With that done, your chances of attracting and retaining a massive following are unlimited.
Define and Analyze your Target Audience
Narrowing down to a particular group of audiences in your niche helps to reach out to your most appropriate audience and gain their trust.
Below are some of the questions that you should be having in mind before creating targeting ads.
- Where do they live: This helps you to target a specific geographic area with a large number of audience.
- What’s their average age: This helps to create more relevant ads that reflect what they would most likely want to hear from you.
- What do they do for a living: Knowing what your audience does for a living helps to identify their interests.
- When and how they use to interact with Instagram: This question is more than crucial in determining when to post and engage with a large crowd of followers.
- What’s their pain: Knowing the pain of your audience helps to craft content that offers a solution to your audience’s plight. Providing content that provides value to your audience is key to getting an enormous number of followers on Instagram. Also, it makes your account more authoritative.
Having the questions above in mind helps to craft content that resonates well with your audience and also goes a long way in winning you a massive following.
Create a Killer Content
Instagram being a social platform, many people use it for different purposes. Others take it as a source of entertainment, a news site, while others find it a great place to create connections, learn, and grow a business. Perhaps this is what makes a difference from one business success to another.
Now, after going through your bio, your feed is the place most guests would spend a bit of time to interact with your content. Isn’t this an opportunity to convert then to followers and subscribers after a while? Of course, it is.
Unknown to many, content plays an integral role in maintaining your audience and even winning a new one.
Most of your Instagram followers would follow you because of the type of contentment that they anticipate from you in the future. After all, content is king.
In addition to outstanding content quality, consistency is of much gravity when you’re looking to create your brand aesthetics.
Therefore, be consistent in the type of posts, color, tone, or voice, posting time, and intervals. If the content is king, consistency is queen!
Craft descriptive captions
Images are worth tons of words. But it’s almost impossible to skip all the words. Most of the media outlets and large global brands such as NatGeo and National geographic got it right.
They use a mix of images and descriptions on their Instagram posts that make their content less straining and more engaging. And as a result, they enjoy tens of millions of followers across the globe.
This scenario showcases how creative and descriptive content can be such a driving force towards achieving your set business goals.
If you haven’t started yet, this is one of the hacks that can get you real followers, within a shorter period than expected. Even if it gets weird at first, you shouldn’t worry a lot as you’ll perfect out with time.
Promote Your Brand Across Other Platforms
The power of cross-promoting your Instagram account across other popular platforms such as Facebook, Twitter, and Pinterest is invaluable.
If at all, you’re aiming at gaining an avalanche of followers on Instagram, then this is some of the major avenues to direct your efforts.
Anytime you post on other social media such as Facebook, always add a link and remind your audience to follow you to Instagram for more fantastic content.
In addition to that, you can also request your followers on Facebook to follow you to Instagram and also ask their friends to follow you too.
By popularizing your brand on other social platforms and reminding fans also to follow you on Instagram, you’re sure to achieve a massive list of followers within a shorter time.
Get Creative When It Comes To Hashtagging
The use of hashtags is one of the sure strategies to boost engagements with your audience on Instagram. They make your stories discoverable to people Instagram users searching for content related to your products, brand, or industry.
Even if you want to create your dedicated hashtags and promote them to increase engagement or just want to use them in telling part of your story, always think beyond one-word hashtags.
Instead, you can use a mix of prominent one-word hashtags and long-tail tags. Besides that, don’t be too boring with your hashtags. Make them sassy, funny, ironical, and outrageous. After all, who needs to be bored? Nobody.
Use your Instagram Nametag
Using Instagram nametag is one of the best ways to promote your account offline. With this scannable code, users can follow you instantly.
Moreover, it offers a practical and effortless way of promoting your Instagram account offline using offline materials such as Signage, packing slips, and product packaging.
A nametag is also handy in getting real-time followers when you go to networking events and perhaps during conferences. It’s pretty fast and easy to use. Your followers only need to scan the code to follow you instantly.
Boost Your Engagements With Your Audience
Engaging with your audience on Instagram and other platforms is yet another reliable way of winning a significant following on Instagram.
By being available to respond to your followers promptly makes your audience feel valued and cared for. As a result, they would even persuade their significant others to follow you too in return for the favor.
However, busy you may seem to be, always try as much as you can to respond to your followers’ comments and mentions.
Even though it might seem a bit overwhelming when your list grows exponentially, this strategy is timeless and pays off almost instantly.
Participate In Popular Discussion In Your Niche
Knowing how to spark a discussion and also participate in other discussions is one of the skills that define a successful Instagram personality.
When there are popular discussions ongoing in your niche, you should take that opportunity to showcase your expertise by contributing to the discussion.
Doing so will make some of the participants look at your profile and follow your Instagram account to keep in touch.
Reach Out For An Influencer
Influencer marketing is another popularly used strategy when it comes to ways of getting more followers on Instagram.
In this strategy, an influencer makes a shout out for you using pieces of content that are structured to compel their followers to follow your account.
When a popular personality makes a shout out for you, you’re likely to get an enormous number of followers. And that’s why most influencers are pricey.
If you intend to use this strategy, you should take your time and identify a genuine influencer to avoid falling into the trap of getting fake followers.
Whether you’re looking to improve your brand awareness, boost your product sales, or want to drive traffic to your blog or website, the above-discussed strategies are proven to pay almost immediately.