Opening your own skincare line is totally a dream come true especially if skin wellness is your true passion. It’s a great deal to launch your own brand by following your own vision and making it work for the long run.

Skincare lines share the same mission – that is to spread skin care awareness towards others. Skin is a part of our body and that we should take care of it. So as an aspirant, how can you do this? Here’s how.

Tips on Opening Your Own Skincare Line

  1. Always do your research

Every business plan involves a whole lot of researching and studying. You can’t be successful in business without proper knowledge at hand. Mind you, success doesn’t happen overnight. It takes a lot of patience and work.

Skincare is a wide niche. Research on skincare products that you want to work on and introduce to the market. Know your niche as well as your target market. What skincare products can hype up consumers? Strategize your research and extract all the information that you need.

Take time to go out of your way and learn from other startups and pros in the skincare industry. You have a lot to learn and it’s still a long way to go. But it doesn’t matter as long as you’re equipped with knowledge and skills that you need for this new journey.

  1. Start drafting your business plan

There are no shortcuts in business, especially if you’re aiming for a huge success. Make sure you have planned out your entry in this industry and how you can sustain it for the long haul. There are a lot of factors that can affect the success of a skincare line. Make sure you’ve outlined those and you understand each one of them.

Put your ideas into work and don’t let it park inside your head. Let it perform and shine. After you’ve done your research, organize all the information you gathered and assess how you make your break possible. It’s also good to create a timeline so you know your deliverables and deadlines. This will help you become more productive and organized at the same time.

  1. Get some advice from a mentor

Do you know anyone from the industry that you look up to or a successful business owner that you admire? Go talk to them. They’ll be happy to share their secrets to success and even share more tips on how you can harness your own success.

Successful business leaders like mentoring other startups or newbies. They are that generous to share their wisdom to give back and help others who were in the same shoes as them years back. Don’t be afraid to approach and be sincere on your request. You never know their wisdom might change your perspective entirely.

Important tip: Show up earlier than them. Businessmen hate people who are late and who do not respect time. For them, time is gold and wasted time can’t be returned.

  1. Look for reliable suppliers

Opening a skincare line is no joke. You have to ensure that you’ll only release a top notch product since it deals about skin. You can’t release a product that might harm your customer’s skin. That’s a big NO. It’s crucial to partner with the right suppliers that can sustain your business’ needs.

Suppliers can be the one who supplies the raw materials for the product or they can be an outsourcing factory that concocts your product. The best example is Kylie Lip Kits. She only has 5 staff in total. She outsourced her factory to work with her product binded with a contract. Since the factory is managed by a private company, she has less scope and hassles and all she has to do is to proof check the products before they are released.

This is something we can learn as a startup. We don’t have to do everything on our own. Learn to collaborate and distribute the task.

  1. Test your products always

As a skincare line, it’s important that your product will not bring harm to anyone. It all covers from packaging to the actual product that the customer will apply onto their skin. There’s no room for mistakes here. It pays to try out your product on your own skin, see how it works. Imagine you’re the customer paying for that product. Are you willing to pay for that single eye cream?

Have your products approved by the standards under FDA (Food and Drug Administration). Ensure that you have a proper label that consumers can trust. List down all the ingredients of that product and let them verify for approval. Once it’s approved, it will all be worth it. Everyone wants a skin product that they can trust.

  1. Process all your documents and permits

Make your business legal and secure all the important documents that allow you to operate as a business. Proudly display it in your shop or online shop and let the consumers know that you’re a LEGIT brand. 80% of consumers check the background of the product before consuming them. It pays to be prepared.

  1. Take advantage of digital marketing

In the internet realm, you can do tons of stuff. Including marketing your product for FREE. Launch your website, create a blog and collaborate with influencers to help you market your line. Have this set-up before you launch so you have a great start. Marketing is the mind of the business.

Good luck on your future business and we look forward for your success!

How much does it cost to start a skincare line?

Starting your own skin care line has startup costs that can range from about $2,000 to $20,000. The price depends on your initial order numbers, your select products, packaging and other elements such as logo and graphic design. It is important for you to ask your private label company about minimum order quantities.

Do you need a license to sell skin care products?

While the US Food and Drug Administration (FDA) heavily regulates the use of certain cosmetic ingredients, it does not require beauty brands to obtain a special license to sell safe and compliant products. This isn’t specifically for the sale of skincare products or cosmetics, but for all businesses.

Is it legal to sell homemade skin care products?

It’s not against the law to manufacture cosmetics in your home. Keep in mind, however, that it’s your responsibility to manufacture products in an environment that will not cause them to become adulterated. FDA does not have regulations specifying good manufacturing practices (GMP) for cosmetics.

How can I legally sell my homemade products?

Homemade or handmade products must meet FDA rules and regulations, but they must also meet state-specific Cottage Food Laws as well. Before you begin prepping your homemade items for selling to the public, get familiar with your state’s Cottage Food Laws to ensure that you’re able to sell homemade items publicly.

Can I prepare food at home and sell it?

A new law in California allows home cooks to prepare and sell meals out of their personal digs as of January 1. The new law builds on the 2012 California Homemade Food Act, which allows people to sell prepared low-risk foods created at home like jams or frozen food.

Can I sell homemade drinks?

But you can sell within your state as long as it is properly marked as being produced in a home. But you can not sell outside of the state unless it is produced in a licensed facility. Many large cities have commercial kitchens available for rent for just this thing.

Can I sell drinks?

California restaurants may now sell “beer, wine, and pre-mixed drinks or cocktails,” for pick-up or delivery as long as it has “a secure lid or cap” (without a hole for sipping or a straw) and is sold with food. The state has also lifted its ban on alcohol sold at drive-through windows.

Can I bake cakes at home and sell them?

Low-risk home-prepared foods can be sold from home (including online or mail-order sales) and special events, as well as from farmers’ markets, where they were sold previously. Special events are temporary events, such as craft fairs and festivals, and have their own set of rules in the regulation.

Which food is most profitable?

5 Profitable Menu Items for Your Food Business
  • Alcohol. If you have a liquor license, you’re in luck: The average markup for a glass of wine is between 200% and 600%; for a glass of beer, the typical markup is 500% to 600%.
  • Tea and coffee.
  • Pizza.
  • Pasta.
  • Soup.

What food has the highest profit margin?

Cookies, Crackers, and Pasta. Posting an average profit of 9.4%, cookie, cracker, and pasta production remains a high margin food category. Total revenue for these food products was around $23.5 billion, with the industry posting an average risk of 4.74%.

What is the most sold item in the world?

1. Fashion items. Interestingly, fashion is the top selling industry in almost all of the world. Yes, despite the industry being tricky and having products that come in sizes that may vary from store to store, fashion remains the queen of sales.

What products are in high demand for 2020?